a concise selection:
Book | Author | Extract | Reader’s Group |
Digital Marketing Analytics | Chuck Hemann & Ken Burbary | “Using data to inform and optimize digital marketing strategies.” | Digital Marketers, Data Analysts, Marketing Students |
Digital Marketing Strategy | Simon Kingsnorth | “A comprehensive guide to planning, creating, and executing digital marketing campaigns.” | Marketing Professionals, Entrepreneurs, Business Students |
AI in Marketing, Sales, and Service | Peter Gentsch | “How AI is transforming customer engagement and business strategies.” | Marketing Executives, Sales Professionals, Customer Service Managers |
Instagram Power | Jason Miles | “Building a brand and driving sales using Instagram’s powerful platform.” | Social Media Managers, Influencers, Small Business Owners |
The 22 Immutable Laws of Marketing | Al Ries & Jack Trout | “Timeless principles that every marketer should follow to achieve success.” | Marketing Students, Professionals, Brand Managers |
The 22 Immutable Laws of Branding | Al Ries & Laura Ries | “Fundamental laws that govern brand building and management.” | Brand Managers, Marketing Professionals, Business Students |
The Personal MBA | Josh Kaufman | “Essential business principles that everyone should understand.” | Aspiring Entrepreneurs, Business Students, Professionals |
Positioning | Al Ries & Jack Trout | “Creating a unique and advantageous position in the mind of the consumer.” | Marketing Professionals, Brand Strategists, Business Leaders |
Beloved Brands | Graham Robertson | “Building strong emotional connections with customers to create beloved brands.” | Brand Managers, Marketing Professionals, Entrepreneurs |
Building Stronger Brands | David Aaker | “Strategies for building and maintaining powerful brands.” | Brand Managers, Marketing Professionals, Business Executives |
Lovemarks | Kevin Roberts | “Creating brands that inspire loyalty beyond reason.” | Marketing Professionals, Brand Managers, Advertisers |
Reimagine | Tom Peters | “A manifesto for bold business transformation and innovation.” | Business Leaders, Entrepreneurs, Innovators |
Brand Leadership | David Aaker & Erich Joachimsthaler | “Leadership principles for managing and growing strong brands.” | Brand Managers, Marketing Executives, Business Leaders |
The Brand Gap | Marty Neumeier | “Bridging the gap between business strategy and design to build great brands.” | Brand Strategists, Marketing Professionals, Designers |
All Marketers are Liars | Seth Godin | “Great marketing tells a story that people want to believe.” | Marketers, Storytellers, Entrepreneurs |
Obviously Awesome | April Dunford | “Positioning your product to stand out in a crowded market.” | Product Managers, Marketers, Entrepreneurs |
Building a StoryBrand | Donald Miller | “Clarifying your message so customers will listen.” | Business Owners, Marketers, Brand Strategists |
Marketing Made Simple | Donald Miller | “A step-by-step guide to building a marketing strategy that works.” | Small Business Owners, Marketing Professionals, Entrepreneurs |
Business Made Simple | Donald Miller | “Key business principles and practices for success.” | Aspiring Entrepreneurs, Business Professionals, MBA Students |
The 11 Immutable Laws of Internet Branding | Al Ries & Laura Ries | “Applying classic branding principles to the digital age.” | Digital Marketers, Brand Managers, Business Leaders |
The Book of Branding | Radim Malinic | “Practical insights and tips for building a successful brand.” | Brand Designers, Marketers, Entrepreneurs |
Brand Thinking | Debbie Millman | “Conversations with leading experts on what brands mean to society.” | Brand Strategists, Marketing Professionals, Academics |
The Brand Flip | Marty Neumeier | “Transforming your brand to thrive in the digital age.” | Brand Managers, Entrepreneurs, Marketing Professionals |
The Brand Mapping Strategy | Karen Leland | “Using visual tools to build and communicate your brand strategy.” | Brand Strategists, Business Coaches, Marketing Professionals |
Book | Author | Extract | Reader’s Group |
Atomic Habits | James Clear | “Small changes lead to remarkable results by building good habits and breaking bad ones.” | Self-Improvement Seekers, Professionals, Students |
The 7 Habits of Highly Effective People | Stephen R. Covey | “Timeless principles for personal and professional effectiveness.” | Professionals, Leaders, Students |
The Miracle Morning | Hal Elrod | “Transform your life by focusing on six key habits every morning.” | Self-Improvement Enthusiasts, Professionals, Busy Parents |
Why We Get Sick | Benjamin Bikman | “The role of insulin resistance in chronic disease and health.” | Health Enthusiasts, Medical Professionals, General Public |
Secrets of Productive People | Mark Forster | “Proven methods for increasing productivity and achieving goals.” | Professionals, Entrepreneurs, Students |
The Diary of a CEO | Steven Bartlett | “Insights from leading entrepreneurs and business leaders.” | Aspiring Entrepreneurs, Business Students, Professionals |
Million Dollar Weekend | Justin Goff | “Intensive strategies for skyrocketing your business success in a short time.” | Entrepreneurs, Business Owners, Marketers |
Do It Today | Darius Foroux | “Practical strategies for overcoming procrastination and achieving your goals.” | Professionals, Students, Self-Help Readers |
Dopamine Detox | Thibaut Meurisse | “Rewiring your brain to reduce reliance on instant gratification.” | Self-Improvement Seekers, Professionals, Students |
Immediate Action | Getrude Matshe | “Strategies for taking immediate and effective action towards your goals.” | Entrepreneurs, Self-Improvement Enthusiasts, Professionals |
Powerful Focus | Luke Mathers | “Improving concentration and productivity in a distracted world.” | Professionals, Students, Self-Improvement Enthusiasts |
How to Win Friends and Influence People | Dale Carnegie | “Timeless principles for building relationships and influencing others.” | Professionals, Salespeople, Students |
The Art of Thinking Clearly | Rolf Dobelli | “Avoiding cognitive biases and making better decisions.” | Professionals, Decision-Makers, Students |
Good to Great | Jim Collins | “Why some companies make the leap to greatness and others don’t.” | Business Leaders, Managers, Professionals |
Deep Work | Cal Newport | “Achieving focused success in a distracted world.” | Knowledge Workers, Students, Professionals |
Epic Content Writing | Joe Pulizzi | “Creating content that engages and converts readers.” | Content Creators, Marketers, Business Owners |
Hero on a Mission | Donald Miller | “Living a meaningful and purposeful life by understanding your role as a hero.” | Self-Improvement Seekers, Professionals, Entrepreneurs |
Start with Why | Simon Sinek | “How great leaders inspire action by understanding their ‘why’.” | Leaders, Entrepreneurs, Business Professionals |
Don’t Sweat the Small Stuff | Richard Carlson | “Simple ways to keep the little things from taking over your life.” | Stress Management Seekers, General Public, Professionals |
The Decision Book | Mikael Krogerus & Roman Tschäppeler | “50 models for strategic thinking and decision-making.” | Professionals, Decision-Makers, Business Students |
The Communication Book | Mikael Krogerus & Roman Tschäppeler | “50 models to explain how we communicate and how to improve it.” | Professionals, Communicators, Business Students |
Talking to Strangers | Malcolm Gladwell | “Exploring how we misunderstand and misjudge others.” | General Public, Psychologists, Sociologists |
Exactly What to Say | Phil M. Jones | “The magic words for influencing and persuading others.” | Salespeople, Marketers, Business Professionals |
Exactly Where to Start | Phil M. Jones | “Practical steps for starting and growing your business.” | Aspiring Entrepreneurs, Small Business Owners, Startups |
Mindful Listening | Thich Nhat Hanh | “Practices for improving active listening and communication.” | Mindfulness Practitioners, Therapists, General Public |
Book | Author | Extract | Reader’s Group |
AI Superpowers | Kai-Fu Lee | “Comparing AI advancements and strategies between the US and China.” | Tech Enthusiasts, Business Leaders, Policy Makers |
How Google Works | Eric Schmidt & Jonathan Rosenberg | “Insights into Google’s culture, strategy, and innovation.” | Business Leaders, Tech Professionals, Innovators |
Remote | Jason Fried & David Heinemeier Hansson | “How to work effectively from anywhere.” | Remote Workers, Business Leaders, Freelancers |
Rework | Jason Fried & David Heinemeier Hansson | “Unconventional advice for starting and running a business.” | Entrepreneurs, Business Owners, Innovators |
Artificial Intelligence | John Haugeland | “Exploring the fundamentals and future implications of AI technology.” | Tech Enthusiasts, Students, Academics |
On AI Analytics and the New Machine Age | Ajay Agrawal, Joshua Gans & Avi Goldfarb | “The impact of AI and data analytics on business and society.” | Data Scientists, Business Leaders, Tech Enthusiasts |
Data Head | Martin Hickson & Torsten Schmidt | “Leveraging data to drive business decisions and innovation.” | Data Analysts, Business Leaders, Tech Professionals |
Book | Author | Extract | Reader’s Group |
Copywriting is King | Bernadette Schwerdt | “Mastering the art of persuasive writing to boost sales and engagement.” | Copywriters, Marketers, Business Owners |
Elements of Style | William Strunk Jr. & E.B. White | “Guidelines for clear and concise writing.” | Writers, Students, Professionals |
Writing Skill Handbook | Diana Hacker | “Comprehensive guide to writing with clarity and precision.” | Students, Writers, Academics |
Steal Like an Artist | Austin Kleon | “Embracing creativity by borrowing and remixing ideas.” | Creatives, Artists, Writers |
Book | Author | Extract | Reader’s Group |
Why We Get Sick | Benjamin Bikman | “The role of insulin resistance in chronic disease and health.” | Health Enthusiasts, Medical Professionals, General Public |
Dopamine Detox | Thibaut Meurisse | “Rewiring your brain to reduce reliance on instant gratification.” | Self-Improvement Seekers, Professionals, Students |
Your Brain on Food | Uma Naidoo | “How diet affects mental health and cognitive function.” | Health Enthusiasts, Nutritionists, General Public |
The Miracle Morning | Hal Elrod | “Transform your life by focusing on six key habits every morning.” | Self-Improvement Enthusiasts, Professionals, Busy Parents |